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Brenntag Food & Nutrition to distribute PureCircle’s stevia in Vietnam
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Thursday, 13 February, 2020, 08 : 00 AM [IST]
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Ho Cho Minh City
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PureCircle, the world’s leading producer and innovator of stevia sweeteners for the global beverage and food industries, and Brenntag Food and Nutrition, a global leader in ingredients distribution, have entered a new partnership, in which BrenntagVietnam will become the former’s new distributor of stevia leaf ingredients in Vietnam.
Using its strong presence in the Vietnam market, Brenntag Food and Nutrition will now offer PureCircle’s stevia leaf ingredients to food and beverage companies, enabling them to use naturally-sourced, plant-based solutions to reduce sugar and artificial sweeteners in their products.
“For our dedicated Food and Nutrition team in Vietnam, this partnership is an excellent opportunity to distribute high-quality stevia to our business partners,” stated Margaret Chua, vice-president, Brenntag Food and Nutrition Asia Pacific.
“By taking this step, PureCircle and Brenntag Food and Nutrition meet the increasing demand of stevia in this growing market and complement one another with their service offering. We can prove that we are engrained in the local culture and can make use of our local network,” she added.
PureCircle’s next generation stevia sweeteners offer a clean, sugar-like taste and are made from the stevia leaf. Through its innovative R&D on stevia, PureCircle vastly increased its capacity to supply non-GMO-certified, next-generation stevia leaf ingredients, like Reb M, at cost-effective prices.
“We are delighted to join forces with Brenntag Food and Nutrition to assist us in providing food and beverage companies with the highest-quality stevia ingredients. Brenntag Food and Nutrition has a great reputation as industry leader in ingredient distribution,” stated Navneet Singh, vice-president and head, Asia Pacific Region, PureCircle.
He added, “Our new business alliance combines the strong capabilities of both partners to distribute our great-tasting stevia leaf ingredients in Vietnam. We can now offer customers high purity plant-based ingredients which appeal to consumers seeking to improve their health and wellness.”
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