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INGREDIENTS AND FLAVOURS

Evolution of eCommerce industry for pet dietary supplement manufacturers & distributors
Wednesday, 17 March, 2021, 08 : 00 AM [IST]
Our Bureau, Mumbai
The pet dietary supplement market leaped to significant levels in 2020 from 2019. However, the consumption of unregulated products is not advisable during the coronavirus outbreak, owing to restricted movement of veterinarians and disruption in medical supplies.

Pet owners are paying close attention to the health and wellness of their pets during the ongoing Covid-19 outbreak. Pandemic-fueled concerns about pet immunity are translating into revenue opportunities for manufacturers in the pet dietary supplement market. As such, the CDC (Centers for Disease Control and Prevention) has reflected a small number of pets contracting coronavirus from people, but are less likely to spread it to humans.

Calcium supplements are very effective in pets when used appropriately to treat low blood calcium and satisfy the daily dietary intake requirements of dogs. However, potential side effects of calcium supplements involve constipation. Hence, companies in the pet dietary supplement market are creating awareness about prevention for high calcium doses, which may lead to bladder stone development, bone development abnormalities, and mineralization of soft tissues.

Companies in the pet dietary supplement market are focusing on solving issues of pet allergy by acquiring proficiency in the use of clean label and functional ingredients. Curcumin is being used to enhance joint health in pets. This is evident, since consumers are on the lookout for supplements that reduce inflammation activity in joints. Thus, manufacturers in the pet dietary supplement market are boosting their output capacities in products meant for cats, as they are the ones that are most prone to joint pain.

Stakeholders in the pet dietary supplement market are unlocking growth opportunities in the professional animal industry. Competitive animals such as racehorses and search and rescue dogs require special nutrition. Hence, manufacturers are increasing their research and development efforts to tailor specialty formulations for the professional animal industry.

The high supplementation diet is being preferred for animals in the professional animal industry. Such diets are associated with high values of erythrocytes and hemoglobin in dogs as compared to those receiving low supplementation diet. Companies in the pet dietary supplement market are increasing the production capacities to offer high supplementation diet to pets, which holds promising potentials to boost in energy production of professional animals. Protein-based fortification and supplementation are effective ways to meet dietary needs of professional animals.

E-Commerce is creating value grab opportunities for companies in the pet dietary supplement market, since pet owners are seeking human-quality ingredients online. Pet owners are treating pet food and supplements, as the first line of defense against ailments. Manufacturers in the pet dietary supplement market are increasing their focus in functional ingredients in products that demonstrate prevention, maintenance, and treatment of specific pet health issues.

Companies in the pet dietary supplement market are witnessing an explosion in online sales through websites such as Amazon and pet-specific shopping sites. Pet owners are using the Internet to become more informed about pet care. Manufacturers are gaining a strong research base in latest ingredients that have the potential to meet pet’s changing health and wellness needs.
 
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