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F&F supplier Symrise inaugurates Mumbai creation & development centre
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Thursday, 15 June, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Symrise, a global leading supplier in the flavour and fragrance (F&F) industry, inaugurated the Mumbai Creative Centre, a creation and development centre. This demonstrates the company’s commitment to India and the Asia Pacific region, by investing in key high-growth markets, and focus on operational excellence. It complements the company’s existing Chennai Creative Centre and thus its efforts in the Scent and Care segment.
Heinz-Ju¨rgen Bertram, chief executive officer, said, “We have been a part of India's growth story for over two decades now, and are delighted to strengthen this relationship with the inauguration of the creative centre.”
“In 2016, we achieved growth of 15 per cent in developing markets. Over the medium term, we want to secure a share of sales of over 50 per cent. We are working at full speed on innovation in these markets and developing our infrastructure on a continuous basis,” he added.
Achim Daub, president, Symrise Scent and Care segment, and member of the company’s board, said, “This investment in our new integrated creation and development centre underlines our commitment to high growth markets such as India.”
“Together with our research and development (R&D) testing and production facility in Chennai, we are perfectly equipped to support our customers in their ambition to delight the Indian consumer,” he added.
Jun Saplad, regional president, Scent and Care, Asia Pacific, Africa, the Middle-East and Turkey, Symrise, said, “This investment will allow for even greater collaboration and stronger connectivity with our customers, consumers and partners. It will also allow us to co-develop amazing fragrances, oral care flavours and cosmetic ingredients.”
The move is critical and strategically placed at a time the Indian economy is entering a productive growth phase, and the consumer story is shaped by ever-evolving needs and experience touch points.
“The new set-up is one among the many steps the organisation is taking to get closer to the customers, with even better turnaround time from creation to contract,” stated Ramesh Rajagopalan, vice-president, Scent and Care, Symrise India, Sri Lanka and Nepal.
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