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Free From Food Asia & VIV Asia to kick off in Bangkok on March 10, 2021
Friday, 28 February, 2020, 08 : 00 AM [IST]
Free From Food Asia, an annual exhibition and conference platform, will take place at Impact, Bangkok, between March 10 and 12, 2021. Organised by the Netherlands’ EBC Expo and Thailand’s VNU Asia Pacific, the event will bring free-from, vegan, functional, organic, health and food ingredient players together under one roof. It will be co-located with VIV Asia, which has recently selected Impact as its new base.

Purchase decision makers from distribution, trade, retail, hotel and food services will gather in a single space, as will other operators in the ASEAN (Association of South-East Asian Nations) and Middle-Eastern food and drink chain.

Taking part in the show will enable these stakeholders to acquire a market share, strengthen their brand image, make business contacts in the Free From Asian markets and capture new customers.
Mintel Research has revealed that free-from is becoming even more important in Asia, given the high level of lactose and dairy-intolerance among Asian consumers. Veganism is on the rise and is one of the major trends in big Asian and Middle-Eastern cities, with millions of people visiting food service outlets and ordering online catering every day.

Furthermore, recent numbers, released by Euromonitor, indicate that 31 per cent of the total trade is for free-from, organic or vegan food products.

Free From Food Expo has been successfully held since 2013 as a travelling trade show in many European cities, including Freiburg, Brussels, Barcelona, and Stockholm, and will be held in Amsterdam and Barcelona in 2020 and 2021, respectively.

“The background of the brand name Free From Food comes from the idea that here, all foods are on display are, for example, free from diary, free from genetically-modified ingredients, free from gluten etc. This is one of the biggest trends in the global food sector today,” said Ronald Holman, exhibition director, EBC Expo.

“People’s concern for health, environmental protection and safety has resulted in the rapid development of the free-from and organic markets in Asia and the Middle-East. Suppliers need to focus on the free-from and vegan markets at the expo to do better business in Asia. Free From Food Asia will bring together free-from, vegan and healthy food producers to better serve and meet their potential customers, which is not possible at other more general food fairs,” he added.

“The initiatives of Free From Food Asia result from the long-time partnership and trust between EBC Expo and Jaarbeurs, the mother company of VNU in the Netherlands,” said Heiko M Stutzinger, managing director, VNU Asia Pacific.

“VNU runs many trade fairs and conferences worldwide to fulfil the needs of the agricultural and livestock businesses. Our flagship VIV Asia in Bangkok reflects the demands of the industry from Feed to Food in Asia,” he added.

“And the new show, Free From Food Asia will be a vital strategic investment, establishing a lasting footprint in the agri-food value chain to link our portfolio with food and retail businesses. This expo is the best place to source the most trendy and healthy food products that every global buyer is looking for,” Stutzinger said.
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