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IFFA 2025: Shaping the Future of Meat and Protein Industry with Innovation and Sustainability
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Thursday, 13 March, 2025, 12 : 00 PM [IST]
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Bangkok, Thailand
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The global meat and protein industry is set for a transformative experience as IFFA 2025 opens its doors from 3 to 8 May in Frankfurt. Under the theme ‘Rethinking Meat and Proteins’, this premier international trade fair will provide an extensive overview of the industry's entire value chain—from processing and packaging to cutting-edge ingredients and emerging consumer trends. With exhibition halls already booked and market leaders confirmed, IFFA 2025 is poised to set new benchmarks in performance, data-driven value creation, sustainability, and product innovation.
As the industry's foremost platform, IFFA – Technology for Meat and Alternative Proteins – will bring together key market players from around the globe, showcasing the latest advancements in technology, machinery, and solutions. Messe Frankfurt anticipates approximately 1,000 exhibitors from 50 countries presenting their innovations across 116,000 square meters of exhibition space in Halls 8, 9, 11, and 12.
A newly restructured hall layout will enhance the connectivity between different stages of the production process. Additionally, IFFA 2025 will introduce IFFA Worlds, an initiative designed to categorize the event into focused thematic segments:
• World of Processing – Cutting-edge solutions for safe and efficient meat and protein processing.
• World of Packaging – Advanced packaging concepts ensuring food safety and sustainability.
• World of Ingredients – Essential components defining flavor, structure, and quality.
• World of New Proteins – Innovations in alternative proteins, ingredients, and research.
• World of Skills and Sales – Expertise for craftsmanship and consumer engagement.
With 71% of attendees from outside Germany, IFFA continues to be a truly global event, drawing industry professionals from over 150 nations, including top visitor countries like the Netherlands, Italy, Spain, the USA, Brazil, and China.
Wolfgang Marzin, president and chief executive officer of Messe Frankfurt, emphasizes the trade fair’s significance: “IFFA 2025 will be a hub for innovation, networking, and business expansion. With an impressive lineup of exhibitors, the event will present groundbreaking solutions for meat and alternative protein industries worldwide.”
Global trade in meat-processing machinery has been on an upward trajectory, reaching nearly €2.7 billion in 2023. Richard Clemens, chief executive officer of VDMA NuV, said“IFFA provides a unique opportunity to explore cutting-edge process and packaging technologies that will drive the industry forward.”
The event also serves as a crucial meeting ground for the butchers’ trade. Herbert Dohrmann, president of the German Butchers’ Association, said “As the industry faces challenges like sustainability, labor shortages, and shifting consumer preferences, IFFA remains vital for discovering solutions and exploring new business opportunities.”
Key Themes at IFFA 2025
This year’s trade fair will focus on four pivotal industry trends:
• Maximizing Efficiency through Automation – Exploring AI, robotics, and sensor technology for enhanced productivity.
• Data-Driven Value Creation – Harnessing production and consumer data for efficiency and transparency.
• Sustainability in Practice – Implementing energy-efficient solutions, renewable energy, and eco-friendly packaging.
• Expanding Protein Horizons – Catering to diverse nutritional trends through flexible production systems.
In addition to exhibitor innovations, IFFA 2025 will feature a robust lineup of specialized events, including:
• IFFA Kitchen – Live cooking demos and discussions on evolving protein trends.
• IFFA Factory – Showcasing automation solutions to tackle labor shortages.
• IFFA Discovery Tours – Guided explorations of groundbreaking exhibitor technologies.
• German Butchers' Association Competitions – Honoring traditional craftsmanship and innovation.
• New Meat Award – Recognizing groundbreaking developments in meat alternatives.
Messe Frankfurt continues to support the food industry with trade fairs across Argentina, Thailand, the USA, and Germany. These events serve as essential hubs for industry leaders to discover trends, exchange ideas, and forge new business relationships.
With IFFA 2025 shaping up to be the industry event of the year, stakeholders from all corners of the meat and protein sector are gearing up for an unparalleled experience in innovation, sustainability, and global collaboration.
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