Although the 2020 essay of interpack – which was slated to take place in Düsseldorf between May 7 and 13 – has been postponed in order to mitigate the risk of spreading the coronavirus, Bühler has invited customers to a virtual edition of the show, with ‘Creating food sensations’ as the motto. It will take place between May 11 and 15, 2020, and feature digital showrooms, chats and webinars, at which the company will present its latest technologies and solutions.
“interpack 2020, like many tradeshows around the world, has been cancelled to keep people safe and mitigate the spread of the coronavirus. This cautionary decision is a positive step for the health and safety of our customers and employees,” says Germar Wacker, chief executive officer of Bühler’s consumer foods business.
“The current challenges require us to explore new ways of reaching out and preparing for the future. In this case by running events digitally and discovering the potential of virtual events. We ask all our customers and interested people to keep the interpack dates in their calendars,” he added.
Within the next days, Bühler will invite everyone who had planned to travel to Düsseldorf to join the company’s virtual booth online, get inspired by new end-product compositions, meet Bühler experts and sales people in chat rooms, or enter technical presentations online.
“There are so many challenges and opportunities in the consumer foods market today that deserve new solutions,” stated Wacker, adding, “We want to invite all our customers to explore these solutions in a completely new, virtual format which also allows for individual discussion.”
Bühler presents new sustainable, energy-efficient solutions
At interpack, Bühler planned to showcase its full range of processing solutions along the entire value chain. Under the motto ‘Creating food sensations’, the aim was to inspire customers with innovative end products, from chocolate mass to enrobed baked goods, from molded products to wafers and biscuits.
Sustainable innovations that help reduce waste, water, and energy usage in the bakery, chocolate, confectionery and roasting industries would have been presented to encourage visitors to contribute to a better future.
At the same time, the company wanted to showcase new solutions for food safety, healthy ingredients, and higher efficiency.
Since the last interpack three years ago, it has put immense efforts and investments into innovation to meet the growing requirements of the market and of its customers, for example with significantly higher energy-efficient solutions and less waste.
Bühler’s interpack solutions to be presented in the virtual space
With the announcement of the interpack cancellation, it will not be possible to present these solutions physically and to meet face-to-face with customers.
“Though the news that interpack has been cancelled means that we will not showcase our latest innovations to customers in person, we will take this occasion to focus on digital communication alternatives, virtual presentations, and online conversations to keep our customers fully up-to-date,” says Wacker.
“In every challenge is an opportunity. In a world of change, perhaps we will discover that virtual tradeshows offer efficient, impressive, and modern platforms to communicate and exchange about the developments and the state-of-the art solutions for a prosperous future of the consumer food markets,” he added.