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Mühlenchemie & Brabender host conference on flour quality requirements
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Thursday, 09 February, 2017, 08 : 00 AM [IST]
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Cairo
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Mühlenchemie, one of the world’s leading flour improvement and fortification companies, co-hosted the second edition of its conference with Brabender GmbH & Co KG, a Duisburg-based manufacturer of laboratory equipment, in Cairo recently. The two German companies have been cooperating since 2016. The theme of the conference was flour quality requirements between present and future.
About 200 representatives of the Egyptian milling and flour processing industry gathered at the event, which was attended by representatives of mills, pasta manufacturers, industrial bakeries and government research institutions. They acquired information about the latest findings and possibilities of enhancing quality in the flour industry.
The papers offered the participants new information and ideas concerning current changes and challenges in the industry, such as flour improvement, the use of enzymes, pasta production and prolonging the freshness of bakery products.
The eminent keynote speakers included experts from Mühlenchemie and Brabender and Mahmoud Riad, managing director, North Cairo Flour Mills. Individual examples of success gave the participants valuable insights into the practical use of flour improvers.
Egypt is the world’s biggest importer of wheat, and, therefore, an important market for Mühlenchemie, which has been active in this market for over 20 years and is the leading player in the field of flour treatment.
“Our intention in organising this conference is to strengthen our direct contacts with existing and potential customers and discuss the wealth of new findings in the theory and practice of flour improvement,” said Daniel Wiebe, regional sales manager, Egypt, Sudan and Libya, Mühlenchemie.
“We regard the meeting as an important part of a network that will make a valuable and lasting contribution to shaping the future of the milling industry,” he added.
Through Mühlenchemie’s cooperation with the agent, Elrana Group, and its direct presence on the spot in the form of an employee responsible for technical support, customers benefit by transparent terms and conditions and the company’s years of experience in the Egyptian market.
The firm exports its products to over 120 countries and maintains a close relationship with more than 1,500 mills around the globe.
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