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Club Crackers unveils a first-of-its-kind sweet Hawaiian Cracker
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Tuesday, 22 October, 2024, 08 : 00 AM [IST]
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Chicago, USA
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Club Crackers is bringing a touch of sweetness to their signature light, flaky and buttery crackers with a brand-new flavour: Club Sweet Hawaiian. This launch marks a first-of-its-kind expansion of the flavour into the cracker category.
The new crackers pair perfectly with any topping and is ripe for flavour exploration. Try topping it with turkey, Havarti cheese and a Dijon mustard drizzle. It can also be transformed into go-to savoury slider recipe or a 'Hawaiian Pizza' into a bite-sized cracker treat.
Carrie Foose, director of brand marketing for Club Crackers, said, "This expansion of the Club lineup with the addition of Sweet Hawaiian gives our fans even more ways to enjoy the light, flaky, buttery cracker that's always at the centre of their gatherings. Just like your favourite Hawaiian rolls, Club Sweet Hawaiian crackers are incredibly versatile, whether you're pairing them with creamy brie and tropical fruits for a delicious appetizer or topping them with ham and Swiss cheese for a savoury bite, elevated with just a hint of sweetness."
The new sweet and salty options to enjoy don't end there, the brand is doubling down on sweet flavour ahead of the holidays with new Cinnamon Sugar Club Minis, limited-edition offering that's a light, sweet snack on its own or the perfect addition to any dessert. Each bite-sized cracker is dusted with warm cinnamon and sweet sugar, delivering the perfect blend of sweetness that complements the classic buttery taste.
"The limited-edition Cinnamon Sugar Club Minis are perfectly salty-sweet munchable bites. Heading into this holiday season's celebrations, you can also get creative and use with a sweet dip or top your favourite desserts with a delicious buttery, cinnamon-sugar crunch," said Foose.
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