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Gatorade & F1 Academy launch partnership to fuel the future of women’s racing
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Thursday, 19 June, 2025, 15 : 00 PM [IST]
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New York, USA
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Gatorade has announced a landmark partnership with the F1 Academy until 2030. This pioneering collaboration goes far beyond branding, leveraging its world-class sports science and hydration expertise to fuel the next generation of female drivers.
As one of the most physically and mentally demanding sports in the world, Formula 1 requires peak performance under extreme conditions, with hydration being one of the most important factors for athlete success. It is estimated that drivers can lose up to 4 kgs of body weight through sweat during a single race. Through the partnership, drivers will gain access to the Sport Science Institute’s industry-leading expertise, including personalised hydration strategies, performance testing, and cutting-edge research to help them perform at their peak.
This partnership is part of its Fuel Tomorrow initiative, which aims to provide 2.5 million teens with access to sports by 2030. By supporting the academy, it is helping to break down barriers in motorsport and inspire young women around the world to pursue their potential.
Commencing from the 2026 season, it will deliver a full-scale performance driven partnership with the academy, including: Driver and race car sponsorship – supporting a rising talent on the 2026 F1 ACADEMY grid with a bespoke livery and race suit to help amplify their talent on the global stage; Bespoke hydration research – understanding the unique hydration needs of young female drivers; Offering backed-by-science driver hydration and nutrition guidance – providing hydration solutions to optimise driver performance and recovery.
Umi Patel, PepsiCo’s vice president of marketing innovation and hydration brands, said, “Partnering with F1 Academy is a powerful moment for Gatorade. Motorsport is one of the most physically demanding sports on the planet, where optimum hydration can be the difference between winning and losing. This partnership allows us to bring our decades of sports science expertise directly to the next generation of elite drivers. By supporting young women at the start of their motorsport journey, we’re not just setting them up for success at such a pivotal part of their career, we are encouraging them to see what is in them and fuel their drive and ambition for success. That’s what our Fuel Tomorrow initiative is all about.”
Susie Wolff, managing director of F1 Academy, said, “We’re proud to welcome Gatorade to the F1 Academy family. What has impressed me most about Gatorade is how seriously they’re investing in our drivers, not just as athletes, but as individuals with incredible potential. This isn’t a surface-level sponsorship, it’s a deeply hands-on partnership that brings world-class hydration science and performance expertise directly to our paddock. With the world-class expertise of Gatorade, not only will our drivers be better equipped to perform at their peak, but they’ll also gain knowledge and tools that will serve them throughout their careers.”
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