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General Mills, ADM, Walmart partner to accelerate regenerative agriculture
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Tuesday, 28 July, 2026, 15 : 00 PM [IST]
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Minnesota, Illinois & Arkansas, USA
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General Mills, ADM and Walmart has entered into a strategic collaboration to accelerate regenerative agriculture across 40,000 Midwest wheat acres. This programme focuses on key growing regions where General Mills sources wheat from ADM for products sold through Walmart and Sam’s Club, demonstrating a shared commitment to strengthening supply chain resilience and farming communities.
Initial projects, with technical assistance from American Farmland Trust and Ducks Unlimited, will deliver demonstrable improvements in soil health, water quality and carbon sequestration, offering a model for cross-sector collaboration. In 2023, both companies committed to advance regenerative agriculture across 600,000 shared acres by 2030.
Jay Watson, senior director of sustainability at General Mills, said, “This strategic collaboration with Walmart and ADM underscores the importance of collective action across the value chain, and we hope it inspires others to see what’s possible when companies invest together. By focusing on the wheat-growing regions that support our shared business, we aim to strengthen the resilience of ingredients for our beloved brands like Pillsbury, Betty Crocker and Totino’s, while supporting farmer livelihoods and the health of our planet.”
The companies share a commitment to regenerative agriculture as a key solution to collectively advance sustainable agricultural practices and outcomes that help build a stronger, more resilient food system.
The programme will provide farmers with technical assistance and financial incentives to adopt and incorporate practices like no-till and cover crops. This programme helps address early barriers to adoption, encourages broader participation and supports measurable environmental outcomes.
Jay Watson, senior director of sustainability, General Mills, said, “This strategic collaboration with Walmart and ADM underscores the importance of collective action across the value chain, and we hope it inspires others to see what’s possible when companies invest together. By focusing on the wheat-growing regions that support our shared business, we aim to strengthen the resilience of ingredients for our beloved brands like Pillsbury, Betty Crocker and Totino’s, while supporting farmer livelihoods and the health of our planet.”
Katherine Pickus, chief sustainability officer, at ADM, said, “The success of regenerative agriculture depends on the entire value chain. Together with General Mills and Walmart, we’re bridging the gap for farmers to increasingly adopt and expand regenerative practices. Partnerships are what power this work and help build farm resilience.”
Mikel Hancock, senior director, strategic initiatives, sustainability at Walmart Inc, said, “What makes this relationship and this project so unique is that we have taken a true shared value approach to it. The key component is to be able to continue to make improvements while meeting the needs of farmers and driving economic resiliency within those farms for long-term supply resilience to deliver on what works for our customers and members.”
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