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Heinz unveils limited-edition Heinz Mustaaaaaard
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Monday, 30 June, 2025, 13 : 00 PM [IST]
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Pittsburgh & Chicago, USA
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Heinz and award-winning producer, Mustard, are back with this limited-edition Heinz Mustaaaaaard. A smoky and sweet chipotle honey mustard with a kick, this BBQ essential blends real chipotle peppers with a touch of honey for a bold spin on its gold standard. Mustard himself carefully crafted the sauce at the company’s headquarters in his newly appointed role as the brand’s first-ever chief mustard officer.
As the brand's newly appointed chief mustard officer, he handpicked each flavour and ingredient in this never-before-seen sauce to uplevel summertime staples.
“Heinz Mustard has always been the base and most important ingredient of my grilling secret weapons. I knew I wanted to make my own sauce one day, something that wouldn’t be like anything else out there. Adding mustard gives you that nice browning, bark formation, and grilling, but that’s just step one. I tasted a bunch of remixes with the Heinz team, trying different ingredients like jalapeños, bacon, and chipotle peppers until I got the perfect flavour. It came down to three top competitors, but this is the one, the ‘Mustard’ of all mustards,” said Mustard.
Peter Hall, president of elevation, North America at Kraft Heinz, said, “Heinz Mustaaaaaard is delicious and will undoubtedly be the ‘sauce of the summer’. This launch is the latest example of our ability to bring innovation and unexpected flavours to market faster-than-ever before. We are committed to elevating dining experiences for fans anywhere they’re eating, both in and away from home.”
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