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Honest Tea continues efforts for organic beverages with launch of Yerba Mate
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Thursday, 06 May, 2021, 12 : 00 PM [IST]
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USA
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From the makers of organic bottled teas, lemonade and organic kids’ juice drinks, Honest Tea is continuing its efforts for organic beverages with the launch of Honest Yerba Mate.
Yerba mate is a traditional caffeinated South American drink, brewed from leaves and stems of the yerba mate plant and is commonly enjoyed through a shared experience with family and friends. Given its cultural traditions, the launch comes as no surprise for a brand known for offering great-tasting, Fair Trade Certified Organic beverages.
“Here at Honest, we’re constantly striving to grow our business in ways that support communities on their path to better – whether it’s through health & wellness, economic opportunity, sustainability or democratising organics,” says Alexis Green, senior brand manager of Honest Tea. “So, adding Yerba Mate to our Honest roster felt like a natural fit, and we’re thrilled to introduce this new beverage to our lineup. With its unique flavour pairings, Honest Yerba Mate meets our consumer at the intersection of coffee and tea, while providing about the same amount of caffeine as an 8oz cup of coffee."
With 13g of sugar, and 60 calories per 16oz can, it is available in three flavour varieties, including Strawberry Pomegranate Matcha, Peach Mango Green Tea, and Lemon Ginger Black Tea. Like all of the brand’s other delicious-tasting ready-to-drink beverages, it is USDA certified organic, and features Fair Trade Certified ingredients sourced from Brazil.
Consumers can now find the product at select grocery retailers nationwide, as well as online at both Amazon and HonestTea.com.
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