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Multivac to revolutionise Asia's food Industry
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Saturday, 29 March, 2025, 15 : 00 PM [IST]
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Bangkok, Thailand
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In a world where food processing and packaging demands are rapidly evolving, Multivac is no longer just a machine manufacturer. It’s a complete solution provider reshaping the future of the Asian food industry. At the recently-concluded Meat Pro Asia, Multivac’s managing director, Chanasit Buranapong (Shane), shed light on the company’s innovative strategies, groundbreaking technologies, and commitment to streamlining operations for food businesses across the region.
Once recognised primarily for its packaging machines, the company has transformed into a comprehensive food processing and packaging partner. From slicing and robotics to integrating local suppliers, the company now offers end-to-end solutions tailored to the unique needs of the Asian market.
“In the past, Multivac was just about machines. Today, we provide complete solutions so customers no longer need multiple vendors. We are their single-point partner for efficiency, compliance, and cost-effectiveness,” Shane stated.
Rather than applying a one-size-fits-all approach, the company customises its technologies based on regional regulations, cost constraints, and consumer behaviour. Shane emphasised that Asian markets differ significantly from Europe with stricter cost sensitivities and varied regulatory landscapes.
“Unlike some multinational companies that impose the same strategy worldwide, we operate with a decentralised model. Local leadership understands market dynamics better, allowing us to adapt quickly and effectively,” he explained.
Addressing one of the biggest challenges in food preservation, the company introduced its latest ‘breathable’ packaging technology. This innovative solution regulates moisture and oxygen levels, reducing ice formation inside frozen food packaging while maintaining quality and extending shelf life.
“Our goal is to extend product shelf life without compromising quality. With our advanced freezing and breathable packaging solutions, we are helping customers reduce waste and maintain freshness for longer,” Shane shared.
With rising production costs being a major concern, the company, in collaboration with its subsidiary, is working on cost-effective food processing solutions. By integrating cost-saving ingredients and innovative processing techniques, the company helps manufacturers cut costs while maintaining authentic taste and texture.
The company's strong presence at Meat Pro Asia and IFFA underlines its long-term commitment to the meat processing industry. While Meat Pro Asia serves as a key platform to connect with customers across Sri Lanka, India, Nepal, Pakistan, Malaysia, and Singapore, IFFA, held every three years, showcases new global technologies and live machine demonstrations.
Shane concluded with a bold vision, “We are not just machine manufacturers; we are solution providers. From packaging to processing, we simplify operations—offering one seamless solution for efficiency and profitability.”
With its adaptive approach, cutting-edge innovations, and commitment to local markets, Multivac continues to redefine the future of food processing and packaging in Asia one breakthrough at a time.
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