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Randy Johnson to head The Farmer Companies
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Monday, 03 August, 2026, 13 : 00 PM [IST]
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Vermont, USA
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The Farmer Companies has appointed Randy Johnson as chief executive officer, succeeding founder Adam Farmer, who will remain active as chairman. Johnson joins the company following this month's closing of a $17 million Series A financing led by Raff Ventures, alongside AJAX Capital Partners, as The Farmer Companies accelerates its strategy to build North America's leading cheese snacking business through its ownership of WHISPS and exclusive licensing partnership with Cabot Creamery.
Johnson previously led Dot's Pretzels, growing the company from $19 million to $250 million in annual sales in just three years prior to its 2021 acquisition by Hershey for $1.2 billion.
"Under Randy's leadership, Dot's Pretzels became one of the greatest success stories in snacking history. Randy set Dot's up for a strategic next step, and led the company through its transformational growth phase. Bringing him on means The Farmer Companies can build toward our goal of redefining cheese snacking for the next generation. Our business model is clear; we make the highest-quality cheese snacks with the best cheeses in the world. Randy is leading our business to new heights," said Adam.
The Farmer Companies' premium cheese snacking portfolio includes WHISPS, the iconic 100 percent cheese crisp brand, and an exclusive licensing partnership with Cabot Creamery to produce Cabot Creamery Popcorn, the fastest-growing popcorn brand in US Food among the top 13 brands tracked by NielsenIQ. Both brands are built on the same foundation: award-winning cheese, premium ingredients, and exceptional flavour. Proceeds from the Series A financing will support continued investment in manufacturing partnerships, national distribution, and strategic acquisitions.
"Randy joining our talented team as CEO lets me focus on what I do best: finding great brands, made with premium ingredients, to create unforgettable flavours," said Adam.
Johnson added, "I'm excited to help build one of North America's great consumer products companies. Adam has already proven this category has room to grow. My job is to help it scale."
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