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WK Kellogg Co launches Kellogg's Super Stars
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Tuesday, 14 July, 2026, 15 : 00 PM [IST]
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Michigan, USA
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WK Kellogg Co announced the launch of Kellogg's Super Stars, a new portfolio of K–12 cereals designed to make nourishing breakfasts more accessible and desirable for students. The rollout is part of the company's Feeding Happiness commitment to helping kids be their best by expanding access to nutritious breakfasts that help fuel learning, focus and student success.
Highlights include: Nutrition Profile: Each 1 oz serving provides a good source of fibre and vitamin D and is an excellent source of seven vitamins and minerals. Specifically, 20% of the Daily Value (DV) of six B-vitamins (B1, B2, B3, B6, B9, B12) and iron, 4g of dietary fibre, 15% of the DV of vitamin D and made with natural flavours and colours. Kid-Approved Flavors and Shapes: The four flavour offerings (Celebration Crunch, Cinnamon Crunch, Fruity Crunch and Honey Crunch) and star-shaped cereal pieces were selected from among those kids identified as their favourites. Operational Ease: Ready-to-serve 1 oz bowls, 2 oz cups and new 1 oz pouches make for quick and easy serving in schools with minimal prep time or labour required. Iconic Characters: Each Super Stars variety features an iconic its character including Tony the Tiger, Toucan Sam, Cinnamon Stick and, making her 'return' after more than 70 years, Katy the Kangaroo.
Sarah Ludmer, chief wellbeing and sustainable business officer, WK Kellogg Co, said, "Kellogg's cereals have been a staple on breakfast tables and in school breakfast programs across US for decades and we are committed to continuing that legacy for generations to come. We know school nutrition professionals are working incredibly hard to navigate evolving regulations, rising costs and limited staff. Super Stars helps remove those barriers and enables them to provide more students access to a healthful breakfast."
Advancing its foodservice portfolio is central to the company's growth strategy, driving innovation and helping strengthen the category's relevance with its consumers.
"Re–energising the cereal category starts with leading where we can have real impact and childhood nutrition is right there at the top. Super Stars brings something new to the category, including flexible formats and strong nutrition credentials, as well as the opportunity to introduce and excite new generations about the benefits of cereal," said Sarah.
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