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“Co plans fortified products aimed at high-end market”
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Monday, 15 May, 2023, 08 : 00 AM [IST]
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 Cornitos, the makers of nachos in India, have been eyeing impacting the global customer base and were successful in doing so with global offerings. The brand has shown good results in capturing success in markets like Australia and the Middle-East. Vikram Agarwal, managing director, Greendot Health Foods Pvt. Ltd, talks with Ashwani Maindola about the company's global feat and more. Excerpts:
What are the factors responsible for Cornitos making a successful impact in international markets?
Cornitos has made a successful impact in international markets. It is a leading brand in the packaged food industry, offering a wide range of products such as tortilla chips, taco shells, tortilla wrap, dips, nuts and seeds. The brand has been successful in establishing a strong foothold in the Indian market, and has also expanded its presence globally in places such as Australia, the Middle-East, Africa and more.
One of the key factors that have contributed to our success in international markets is our commitment to quality. The brand uses high-quality ingredients and follows strict quality control processes to ensure that its products meet the highest standards. This has helped the brand gain a reputation for being a trustworthy and reliable source of packaged food products.
Another factor that has helped us succeed in international markets is our innovative product offerings. The brand has introduced unique flavours and combinations of products that appeal to the tastes and preferences of consumers in different countries.
The brand has also been successful in building strong distribution networks in international markets. It has established partnerships with local distributors and retailers to ensure that its products are widely available and accessible to consumers. This has helped Cornitos gain market share and expand its customer base in different countries.
What are the new offerings from Cornitos and new product launches? Crusties - a unique zig-zag shaped baked snack was curated keeping in mind the health-conscious consumers. These are made of corn, are gluten free and and contain no trans-fat.
Despite being a healthier alternative, Crusties are still very flavourful and crunchy. They come in a variety of flavours, ensuring that there is something for everyone to enjoy. These snacks are also available at affordable prices, making them an accessible choice for anyone looking for a tasty and healthy snacking option.
Besides, Cornitos will expand its vegan product range as demand for plant-based food options has been growing rapidly in recent years, driven by factors such as health and sustainability concerns.
We will leverage our expertise in global flavours to introduce unique and innovative snacks that cater to different tastes and preferences. The company plans fortified products aimed at the high-end snack market for consumers who are willing to pay a premium for unique and high-quality snacks.
What are the upcoming plans and strategy for the new financial year?
We will continue to capitalise on the trends in the snack market. The company plans to diversify its product range to include plant-based and healthier snack options, as well as innovative and functional snacks. It aims to expand its consumer base by reaching new markets and demographics.
In order to maintain its competitiveness in the snack market, we will prioritise investment in packaging innovation and branding to establish a unique identity and increase brand recognition. The company's focus will be on delivering a superior customer experience, with an emphasis on ensuring product quality, efficient distribution, and responsive customer service.
How technology and innovation is incorporated by your company for sustainable growth?
We have implemented sustainability initiatives to reduce environmental impact. The brand has invested in energy-efficient technologies and processes to reduce its carbon footprint, and has also implemented waste reduction initiatives to minimise its environmental impact.
We have also leveraged innovation to develop vegan products that cater to changing customer preferences and demands. We have adopted various technology and innovation initiatives to achieve sustainable growth. These initiatives are aimed at improving the efficiency and effectiveness of the brand's operations, reducing its environmental impact, and enhancing the customer experience.
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