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“We are soon coming up with something not fried”
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Monday, 03 February, 2025, 08 : 00 AM [IST]
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 Cornitos is the largest brand in the nachos crisps category in India. The brand’s portfolio includes nachos crisps, taco shells, chunky salsa dips, roasted premium nuts - cashews & almonds, coated green peas and pickles - jalapeno peppers & gherkins. It has an extensive distribution network across India, and the complete range of products are available in retail, e-retail and modern trade stores, as well as institutional sales across airlines, HoReCa sector, multiplexes, and cafes. Its products are exported globally to USA, Australia, China, Singapore, the UAE and South East Asia.
Vikram Agarwal, managing director at Cornitos shares his views on F&B industry, sustainability, challenges ahead for the food processing sector 2030, and more, in an email interview with Kimberley Almeida. Excerpts:
The F&B industry has changed recently. What are your observations?
The F&B industry has undergone significant changes, with consumers now prioritising health, convenience, and sustainability. There’s a noticeable shift toward snacks that are not just delicious but also align with wellness goals. This has encouraged brands like ours to innovate, focusing on clean-label and nutrient-rich products while keeping flavour at the forefront.
What are the different and innovative products offered by you?
We offer a unique range of snacks that combine health and taste. Our veggie nachos, made from spinach, beetroot, and quinoa, are a standout, offering both nutrition and flavour. We also feature an exciting variety of nachos and gourmet dips, perfect for those who love snacking with a twist. This festive season, our curated hampers, like the nacho fiesta and snacker’s delight box, were designed to bring a fun and healthy edge to gifting.
How do you stay ahead of the competition in this competitive space?
We stay ahead by constantly innovating and deeply understanding our consumers. We invest in creating products that are both relevant and exciting, supported by strong marketing strategies like influencer collaborations and campaign. Our focus on quality, flavour innovation, and consumer engagement ensures that we consistently deliver value in a competitive market.
Tell us about the R&D that goes into your products.
Our R&D team works diligently to create snacks that blend nutrition with indulgence. For instance, we’ve integrated superfoods like quinoa and beetroot into our nachos, ensuring they cater to modern health trends. We also prioritise flavour experimentation and product freshness, ensuring every snack is enjoyable and wholesome.
What is your long-term goal for sustainability?
Sustainability is central to our growth strategy. We are working on reducing our environmental impact through sustainable sourcing and packaging while optimising energy use in our production processes. Our aim is to build a business that not only delivers great products but also contributes to a greener future.
What are the challenges ahead for the food processing sector 2030? Comment.
The sector faces challenges such as resource scarcity, evolving regulations, and the growing demand for healthier, transparent products. These challenges also present opportunities for innovation and growth. We focus on adaptability, sustainability, and quality to address these changes and stay ahead in this dynamic landscape.
How was your last fiscal, and what are you expecting this fiscal?
The last fiscal was a strong one for us, with a 30% growth compared to the previous year. This reflects the strength of our products and consumer loyalty. We expect this positive momentum to continue as we expand our offerings, engage with consumers more effectively, and enhance our festive and healthy snack options.
Do you plan on introducing new products in the market?
Innovation is always at the core of our strategy, and we are constantly exploring new ideas to meet evolving consumer needs. Consumers are seeking unique and exciting flavours to elevate their snacking experience. We are soon coming up with something that is not fried, a fun element to elevate the snacking experience of our customers.
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