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MARKETING

Auroville joins hands with D-Alive to revolutionise food for diabetics
Monday, 05 October, 2020, 08 : 00 AM [IST]
Our Bureau, Mumbai
Auroville, the internationally acclaimed experimental township, known for its unique peaceful model of existence and cultivation of organic food has partnered with D-Alive, a Mumbai-based brand known for its organic food products for people with diabetes. The partnership will see Auroville supplying Stevia, a natural herbal sweetener cultivated in the township for its products. D-Alive recently became the first Indian diabetic food brand to receive USDA organic certification.

Sarrah Kapasi, CEO D-Alive, says, “Auroville has an international following and is known since decades for its natural produce. Stevia is revolutionising the food industry as a natural alternative to sugar and this partnership will be able to provide the much-needed relief to diabetics and health-conscious citizens to enjoy their favourite dishes with no harm to health.”

Hendrik, founder, Aurospirul, states, “D-Alive has created a niche and occupied the leadership position in a short span of time with its unmatched focus on quality organic food for diabetes. This is aptly reflected by the USDA organic certification received by the brand. The partnership will help increase the scope of our produce and increase the holistic health of the populace effected by this paradigm shift in food habits via natural and organic alternatives like Stevia.”

D-Alive was incorporated in 2017 and has been growing at 300 per cent since inception. The brand has a range of products including sauces, nut butters, turmeric lattes, drink premixes, snacks, sweet bites, desserts and glucose gels among others. It is available with leading retail chains and online shopping sites.

Auroville was established in 1968 as an International experimental township, with an aim of promoting world peace as a place where all cultures of the world can coexist in harmony in the lap of nature. Aurospirul is an ecofriendly and social enterprise and was formed in 1997 with an aim to promote wellbeing through food. It has expanded its activities to assume the role of processor and distributor for many health supplements (Super greens and Herbals) from all over India.
 
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