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Delhi-NCR bread major English Oven launches Good Morning! ad campaign
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Wednesday, 23 October, 2019, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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English Oven, Delhi NCR’s premium bread brand, has made an appearance on outdoor media with the launch of new advertising campaign that wishes Delhiites Good Morning!
The brand has designed the OOH (out-of-home) campaign with catchy embellishment of their breads and a Good Morning India message. Besides, it has creatively used bus shelter spaces to get spontaneous recognition and garner the maximum attention of viewers.
Conceptualised by Arms Communications, English Oven’s new campaign brings forth a simple and fresh approach to generate awareness and brand recall.
Rumi Mitra, the company’s executive creative director, reiterated this by saying, “Bread is what you start your day with. And who does not like being greeted in the morning?”
“English Oven greeting everyone with a Good Morning India message stands for a simple idea – make a fresh start. In a world where quirky is the flavour of the season, we delved deeper and realised that simplicity and positivity should be the cornerstones of the communication idea. That is what brings positive vibes to the brand,” he added.
Mukesh Gulati, vice-president, Arms Communications, said, “With English Oven as the brand name we did not want a desi, quirky idea. At the same time, we wanted something that everybody would understand because from the maid to the homemaker to young adults and bachelors, bread is bought by everybody, across all age bands.”
The Good Morning India! campaign unfolds through print ads, OOH and radio across Delhi NCR. With this kind of synergy, it will achieve greater exposure and optimum impact on the audience.
As winter is the time for bread sales to pick up, this seems to be right time to release the campaign.
English Oven is a brand of Mrs Bector’s Food Specialities Ltd. The enterprise was initiated by Rajni Bector in Ludhiana in 1978. She unveiled her love for baking by whipping up ice cream, breads and biscuits.
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