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MARKETING

dineout launches Predict Online & Eat Offline campaign during IPL 2019
Saturday, 06 April, 2019, 08 : 00 AM [IST]
Our Bureau, New Delhi
Dineout, India’s leading full-stack technology service provider in the online restaurant booking space, launched its Predict Online and Eat Offline campaign on the sidelines of the ongoing season of the IPL, and gave cashbacks worth over Rs 10 crore to users within the first week of the tournament.

The new campaign was launched with a focus on bringing people together during cricket matches and encourage them to dine-out at their favourite restaurant.

Predict Online and Eat Offline allows users to predict the winning team every day, along with the scores for each teams to stand a chance to win upto Rs 900 dineout earnings every day.

The results of predictions will be revealed at the end of every match, along with the credit of the earnings won. Earnings worth Rs 50,000 can be won this season. The top scorer in Predict and Win will win a trip for two to London, powered by Ixigo.  

Speaking on the campaign, Ankit Mehrotra, co-founder and chief executive officer, dineout, said, “Cricket is like a religion in India, and people love watching it. Through this campaign we are stressing towards a cultural and lifestyle shift.”

“We somewhere feel that the whole era of going out and enjoying cricket matches at a restaurant with your loved ones is fading away. Therefore, with this campaign, we wish to see change in our lives,” he added.

“We are not just saying to go out and have food, but make more memories over a meal while enjoying your favourite sport at a restaurant,” Mehrotra said.
 
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