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MARKETING

FCL unveils webisodes titled Sid Sandy Aur Siyaappa, focusing on Kosh oats
Monday, 02 January, 2017, 08 : 00 AM [IST]
Our Bureau, Mumbai
Future Consumer Ltd(FCL),a part of Future Group,has unveiled a web series titled Sid Sandy aur Siyaappa, focusing on their new offering, Kosh Oats, which is available in four variants, namely Kosh Instant Oats, Kosh Broken Oats, Kosh Oats Atta and Kosh Wheat +Oats Atta.

The webisodes aim to enlighten health-conscious consumers about the fact that oats is the third staple grain in a diet, the first two being rice and wheat. Rahul Kansal, chief marketing officer, FCL, said, “Through the Sid Sandy Aur Siyaappa web series, we wanted to connect with and relate to every Indian household.”

“We aim to create a strong impact on the consumers’ minds about choosing the healthy grain without compromising on the taste factor. We, at FCL, are pleased to present the Kosh range, that is both delicious and healthy at the same time,” he added.

With Kosh, India will soon witness a change in the way oats is sold and consumed across the country. Unlike any other brand, Kosh views the consumer through the lens of Indianness and presents a range of products that deliver Indian food.

It will be distributed extensively through a number of modern retail stores across the country, and through general trade in a dozen key cities to begin with. It will go national in the coming months.
 
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