Sunday, May 26, 2019


FreshMenu unveils Earn your Lava campaign, offering sugar-free cake in jar
Wednesday, 13 March, 2019, 14 : 00 PM [IST]
Our Bureau, Bengaluru
FreshMenu have recently launched their sugar-free Lava cake in a jar with their Earn your Lava campaign. The concept behind the campaign is to earn a guilt-free dessert post your workout.

Earn your Lava
Launching their sugar-free Lava cake in a jar, FreshMenu issued a fitness challenge, where they are giving away 50 jars to those who take up the #30PushUpChallenge!
What consumers must do
Consumers have to post videos of themselves doing 30 push-ups, tag three of their friends to participate and earn their free sugar-free Lava cake in a jar.

The challenge has gone viral across social media. Patrons of FreshMenu have been sharing creative and different variations of their push-up videos to earn their Lava. The campaign has received over 700 entries and is still going strong.

Commenting on the campaign, Rashmi Daga, chief executive officer and founder of, said, “The whole concept behind creating this campaign was to kick-start a fitness movement where our consumers would have to earn their guilt free treat. Here, at FreshMenu, we are always trying to find creative and exciting experiences to engage with our audience to express their love for food.”
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