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MARKETING

FroGo raises US$1.15 million seed round led by Inflection Point Ventures
Wednesday, 08 November, 2023, 08 : 00 AM [IST]
Our Bureau, New Delhi
FroGo, leading Frozen Foods Tech Platform has raised US$1.15 million in a seed round led by Inflection Point Ventures. The co-investors in the round are Ritesh Agarwal (Oyo), Ankit Nagori (Curefoods), Desai Ventures, FAAD network and other active investors. FroGo is an end-to-end zero-temperature loss frozen foods platform – powering distribution and retail of the large $20 billion frozen food India industry. FroGo started from Delhi-NCR with 15+ dark stores clocking over 7,000+ orders per month for frozen foods. The raised funds will be utilised to accelerate the growth journey by expanding to 50 dark stores across four cities and to build technology with fully integrated temperature monitoring.

Mira Jhala is a highly accomplished entrepreneur in the foodtech industry. She has a successful track record with two foodtech startups and a notable exit from Cure.fit. With her education from Harvard Business School, she has a strong foundation in business and entrepreneurship. Through her experience, innovative vision, and leadership, she has been instrumental in guiding FroGo to its current success.

Ivy Chin, partner, Inflection Point Ventures, says, “While the demand for frozen food is growing and has a substantial market potential,what needs significant attention is the cold chain industry. FroGo is disrupting the frozen food ecosystem by addressing the challenges faced by the industry with their temperature monitoring platform. It ensures temperature maintenance of products and assured quality of food products at their doorstep without compromising the nutritional value. We believe the vision of FroGo will change the perception of the frozen food taste in the Indian market and will re-define frozen food supply chain in India in the coming years.”
 
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