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MARKETING

Italy’s Barilla partners with chef Brar to explore pasta market in India
Tuesday, 03 September, 2019, 08 : 00 AM [IST]
Our Bureau, Mumbai


FnbNews 51649barilla Italian pasta brand Barilla has chosen chef Ranveer Brar to be its partner in India owing to their shared qualities. The chef is bound to bridge the food gap between India and Italy, two countries with an amazing food culture.

Chef Ranveer’s association with Barilla comes with a view to strengthen the pasta culture in India and share precious tips for cooking up perfect pasta meals.

He aims to co-promote the notion of Italian gastronomy, the power of emotional moments, happiness and celebration around the table, which is the core belief of Barilla, a family now in its fourth generation, and one that stands for supreme quality and innovation standards since 1877.

He will star in the campaign’s videos, which will run on YouTube and Facebook, were inspired by the typical dilemmas faced by consumers when they cook pasta, right from the basics of pasta cooking to pasta as a healthy meal for families.

The aim is to share educative and gastronomic content, to enable consumers to experience new culinary adventures.

Speaking on his partnership with Barilla as its first Indian brand ambassador, Brar said, “Italian food has always been extremely close to my heart, right from the time when I trained under Antonio Carluccio, to open the Italian restaurant, Il Camino in Goa.”

“Barilla has always been the gold standard when it comes to Italian ingredients. I am extremely happy to work with Barilla in making the goodness of pasta reach every Indian household,” he added.
 
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