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McDonald’s India (West and South) launches two TVCs for festive combos
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Friday, 18 October, 2019, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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With the festive season underway, McDonald’s India is offering more than 30 burger and beverage combos at its outlets across the West and South regions. To promote these Rs 59 combos, the fast food chain has unveiled two television commercials (TVCs), conceptualised by DDB Mudra.
The first TVC shows two kids dressed as a lion and a deer ordering for a vegetarian and a non-vegetarian combo. After the server gives the non-veg combo to the lion and the veg combo to the deer, the kids quickly swap their order as the lion turns out to be a vegetarian.
The second features a man dressed as Raavan placing his order for multiple combos. The server takes the order and looks up to confirm and asks, “That’s it sir?” After seeing the costume with multiple heads, he quickly corrects himself to say, “Sirs”.
These TVCs went on air earlier this week, and will be aired on leading channels, supported by digital and outdoor.
McDonald’s in the two zones is operated by Westlife Development Ltd, through its wholly-owned subsidiary Hardcastle Restaurants Pvt Ltd (HRPL).
Sharing his views on the newly-launched campaign and TVC, Arvind R P, director, marketing and communications, Hardcastle Restaurants Pvt Ltd, said “We are an everyday value brand, and with McSaver combos, we are giving our customers great variety at a compelling price point, truly bringing alive the promise of value. The TVCs tap into the festivities and communicate the proposition in a quirky way.”
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