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Sauce.VC and Singha invest in beverage brand Rockit
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Friday, 21 June, 2024, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Rockit, a new-age beverage brand founded by Vedant Garg, seasoned FMCG founder and professional, raised a Rs 6 crore pre-seed investment round led by Sauce.VC and Rannvijay Singha.
Sauce VC, one of India’s most successful early-stage consumer investors, has invested in Rockit at the idea stage and is working closely with the management to identify market gaps and create a differentiated brand in the beverage industry. The company, which provides an array of energy drinks, is focusing on an omnichannel presence starting with North Indian states like the UP, Punjab, Rajasthan and Madhya Pradesh and gradually expanding pan-India.
The first product, Rockit energy drink, is a mass priced berry flavoured energy drink, which operates in the fast growing energy drinks space, where the berry flavoured drinks are nearly 90% of the market by volume. The market is currently dominated by a single brand, providing adequate opportunity to build multiple profitable brands in the category. The drink was soft launched initially in Haryana, and met with very encouraging response on both taste and packaging.
The brand has an exciting pipeline of products in energy drinks, fruit flavoured drinks and hydration products to be launched over time.
Vedant Garg, founder, Rockit Superfoods, added, “The Indian consumer preference is changing, aligning itself with global standards. We like to offer similar product with Indian taste and convenience to the youth of Tier II and III cities. Distribution is the key in India and as a family we have garnered the same through our five decades old family legacy in the food business.
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