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Subway launches new version of SOTD; Sandwiches available twice a week
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Tuesday, 13 March, 2018, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Subway India has unveiled the new version of its flagship Sub of the Day (SOTD) value offer. Now its patrons will have an opportunity to relish their favourite SOTD sandwiches at an attractive price twice a week.
Sanjiv Pandey, marketing manager, Subway South Asia, said, “Sub of the Day is a very popular and well-liked value offer. Choice of a veg and a non-veg sandwich adds to the appeal.”
“Moreover, a special treat awaits our guests every Sunday till the end of April, with a limited time offer on two premium subs, namely Chicken Peri-Peri and Spicy Mixed Beans,” he added.
Communication around this programme is built around the insight that people love to repeat their favourite things frequently. And that extends across all facets of their lives. An above-the-line (ATL) television commercial (TVC), #RepEat, captures the insight in an interesting manner.
The promotion is being supported with an integrated marketing campaign, comprising digital and social media, print, radio, mobile and out-of-home (OOH) billboards.
As an increasing number of Indians are opting to eat out, providing them great eating options remains as crucial as offering them great value for money.
Subway’s wide-ranging menu ensures that its guests have plenty of options to choose from, both in the vegetarian and non-vegetarian categories.
“Fifty per cent of our menu caters to vegetarian-only guests. The same has been kept in mind while designing the construct of the new Sub of the Day product mix,” added Pandey.
As the world’s largest sandwich restaurant chain, Subway remains a favourite with guests seeking fresh, healthy food which is customised as per their liking. The brand currently has 625-plus restaurants operating in over 70 Indian cities.
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