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MEAT & SEAFOOD

Cargill, Heifer launch Hatching Hope Global Initiative in India, Kenya
Wednesday, 27 March, 2019, 16 : 00 PM [IST]
Our Bureau, New Delhi
Cargill and Heifer International have joined forces to create the Hatching Hope Global Initiative, which will work directly with women smallholder farmers, initially in India, Mexico and Kenya. The bold initiative aims to improve the nutrition and economic livelihoods of 100 million people around the world by 2030 through the production, promotion and consumption of poultry.

The initial phase of Hatching Hope in India will focus on improving the nutrition and income of 1.7 million people through backyard poultry farming and increased consumption of poultry products in Mayurbhanj, Odisha. The programme will also expand its reach through innovative mass media and advocacy campaigns, highlighting the importance of poultry production and consumption for improved nutrition.

Farmers will be connected to markets and equipped with the goods and services that they need to be successful participants in the poultry value chain. Hatching Hope will support farmers to be a part of the solution to bridging the global food and nutrition security gap and boosting the local economy.

Imre Havasi, managing director, animal nutrition business, India, Cargill, said, “In India, communities will benefit from this programme which will address poverty and malnutrition through access to efficient animal agriculture and a high-quality protein diet. With this project, Cargill is helping transform smallholder farmers into highly productive and successful entrepreneurs who can lift their families and communities out of poverty.”

“Through Hatching Hope, we are investing in smart, resourceful women farmers, working with them to improve their products and access new markets,” said Avni Malhotra, country director, Heifer India.

“We are excited to launch Hatching Hope along with Cargill to support poultry farmers in India, bringing Heifer’s community-led development expertise to this important global initiative,” she added.

Cargill and Heifer share a common belief in the power of poultry to improve nutrition and a commitment to improving the livelihoods of smallholder farmers.

Heifer has a long-term presence, development expertise and strong relationships in rural communities that build social capital. Cargill has best-in-class expertise in animal health and productivity with deep knowledge in the poultry industry and the global market.

Both have a strong global footprint and on-the-ground presence in developing countries and the ability to mobilise staff to address specific issues facing the poultry value chain in the countries where Hatching Hope will operate.
 
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