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Licious widens its range in Ready-to-eat category with prawn spread launch
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Monday, 20 July, 2020, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Licious, a leading meat, seafood & meat products brand, has expanded its range in the ready-to-eat (RTE) category with the launch of prawn spreads. The product is made from all-natural ingredients, with no artificial preservatives, colour or flavouring and zero trans-fat.
The Bengaluru-based startup made its foray into the RTE category about a year ago with the launch of India’s first chicken spreads.
The new addition, reinforces the company’s position as the country’s leading meat food brand. It plans to strategically disrupt the RTE category with unique meaty offerings.
Commenting on the launch, Abhay Hanjura and Vivek Gupta, co-founders, Licious, said, “Over the last three months, as more and more people chose to stay in the safety of their homes, at-home cooking & consumption of food has seen a sharp spike. With people working from home & children being away from school, the demand for safe, high-quality, wholesome, flavourful, quick fixes are on the rise. Indeed, we have seen a 3X growth in our RTE category over last quarter. Being a consumer-centric company, we felt the need to provide our consumers with more options, hence, prawn spreads!"
“India is predominantly a land of meat eaters. However, popular food category like spreads has no meat-based option at all. Our spreads range solved this problem. With the launch of the prawn variant, we are aiming at creating more specialised options that can satiate all the seafood lovers."
A blend of freshly cooked juicy and succulent prawns and a creamy base, the product is available in two zestful flavours – Chunky Butter Garlic Prawn and Chunky Sriracha Prawn. Chunky is the operative word here. Every 100 gram of the spread contains 30 gm of freshly cooked prawn chunks! The versatile spread not only makes for a hearty breakfast, but also easily fits into lunch, dinner and snack menus.
The product will be available on the company’s app and website and select modern retail outlets across Bangalore, Delhi-NCR, Mumbai, Pune, Chandigarh, Chennai and Hyderabad. Available in two sizes, 35gm pet blisters and 200gm glass bottles priced at Rs 49 and Rs 249 respectively.
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