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MEAT & SEAFOOD

TenderCuts meat & seafood co registers tremendous growth during the lockdown
Saturday, 16 May, 2020, 08 : 00 AM [IST]
Our Bureau, Mumbai
TenderCuts, a tech-driven omni-channel meat & seafood company; shared that it has registered almost tremendous growth during the Covid-19 lockdown period. The company currently serves around 5 lakh customers across Chennai and Hyderabad. Some 15% of these customers are super-customers (people who order every day) and around 3 lakh customers order once every week.
 
The company witnessed a big spike in demand as many customers started switching to meat and seafood brands which was perceived hygienic. The company has also introduced Contactless Retail- a one-of-its-kind service amongst meat & seafood retail at its stores recently. The service is part of the company’s initiative to mitigate the ongoing Covid-19 crisis across the country with focus on ensuring health and safety of its employees and customers. It ensures stringent quality right from its procurement to the sales. The company encourages ethical farming practices that bring the customers chemical-free and preservative-free produce.
 
Talking about the same, Nishanth Chandran, founder and CEO, TenderCuts, said,”Covid-19 has created a positive movement for the company. The customers who would have taken several years to switch to hygienic chicken, mutton and seafood brands, post-pandemic we feel that the change in consumer behaviour is happening at a much rapid pace. We generally used to see more sales during weekends especially on Sunday before the lockdown, but post the lockdown came into effect, the sales have been spread evenly across weekdays which is a new trend observed by us.
 
He added, “Safety of our customers, employees and delivery partners has been our utmost priority and during this lockdown period we have strengthened it by implementing new SOPs to keep them safe.”
 
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