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Fuel active life with Nature Valley crunchy granola bars
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Saturday, 20 May, 2006, 08 : 00 AM [IST]
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Bosky Christopher, Mumbai
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at health takes a backseat as a result of our hectic lifestyles and erratic diets. Consumers are now increasingly health and fitness conscious and are looking for snacks that help them balance their active lives
with their nutrition needs.
To address this need gap, General Mills India has launched Nature Valley crunchy granola bars - a wholesome snack that gives you natural energy to keep you going right through your busy day
Nature Valley bars are made of 100% natural ingredients like whole grain oats, fruits and nuts and has no preservatives. It is a wholesome and well-balanced snack with carbohydrates, protein, minerals and fiber.
Nature Valley is conveniently packaged in single & double bar packs - a portable energy boost you can carry in your pocket or purse, or keep handy in your office drawer. Nature Valley is available in 3 delicious flavours - Roasted Almond, Oats 'N Honey and Banana Nut, and is affordably priced at Rs 12 for a single and Rs 20 for a doubles bar.
The bars are imported from the US and are available in select retail stores in Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Pune. The bars are also distributed in office canteens across over 100 offices in Mumbai.
Commenting on the launch, Gayatri Yadav, Marketing Director General Mills India said, "Health and Wellness are important. Nature Valley is an iconic brand that created the granola bar category in the US in 1975, and today is on trend across the globe, resonating with consumers' desire for products that are tasty, convenient and healthy."
The Nature Valley brand launch in India is targeted at the busy working professional, residing in the key metropolitan cities. The goal is to achieve a "consumer surround", with the healthy, active lifestyle message being communicated through print and internet media supplemented by a unique office distribution and activation plan.
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