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NEW LAUNCHES

APIS India adds natural immunity booster apple cider vinegar to its portfolio
Wednesday, 07 April, 2021, 08 : 00 AM [IST]
Our Bureau, New Delhi
Since the onset of pandemic, the conversation around health and wellness is centered on building natural immunity. As per recent reports, it suggests that since the pandemic, there has been perceptible shift towards traditional immunity boosters and the trend seems intact. With increasing focus on the needs of the consumers, APIS India, one of the fast growing FMCG brands has launched raw and unfiltered apple cider vinegar. The product is priced at Rs 349 for 500g bottle, it is available in retail store including leading ecommerce platforms like Flipkart Supermart.

Pankaj Mishra, CEO, APIS India Limited, said, “Today, consumer’s have understood the importance of the natural immunity building and preventive healthcare which has given rise to the conscious consumption of foods rich in nutrition.  One of them is apple cider vinegar which has gained popularity because it is a wonder ingredient having numerous health benefits. Apis India is eyeing a larger share of the immunity market with existing Apis Himalaya honey and premium dates. At present, our strategy is to increase the products reach through e-commerce and online stores.”

The product is made from real Himalayan apples sourced from the heart of Himalayas. It is purely natural as it is unfiltered, unpasteurised and raw having host of health properties. With this new launch, the company will focus on strengthening the core product portfolio and focus on health category.

It is known for its health benefits ranging from good gut health, aids in healthy weight loss, improved blood sugar levels and insulin sensitivity, lowers cholesterol, helps maintaining blood pressure and boosts natural immunity among many others.
 
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