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NEW LAUNCHES

AUM Premium debuts on Amazon India
Monday, 29 June, 2026, 12 : 00 PM [IST]
Our Bureau, Mumbai
AUM Premium, has announced its launch on Amazon India, marking a significant milestone in its pan-India expansion with a reach of over 20,000+ pin codes nationwide. Each bottle pairs pure Himalayan spring water with positive affirmations, encouraging customers to turn hydration into a daily ritual of self-affirmation and mindful living.

AUM Premium aims to redefine what water can be, positioning itself as both an affirmation tool and a biohacking companion for mind, body and soul. The launch includes AUM Premium’s Himalayan spring water, Glow water and The Affirmation Collection available in 250 ml, 500 ml and 1-litre pack sizes, bringing the brand’s distinctive approach to hydration to consumers across India.

Jagriti Motwani, founder & CEO, AUM Premium, said, “Through Amazon India, we're making it easier for consumers across the country to access AUM Premium and embrace a more conscious approach to hydration. At AUM Premium, we've always believed that water is more than just a daily necessity; it can be a simple yet powerful ritual that supports overall well-being. Through initiatives such as our “Affirmation Collection," we aim to inspire positivity, upliftment and intentional living, encouraging consumers to view hydration as an everyday practice that nurtures the mind, body and soul.”
 
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