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Baskin Robbins adds New York Loaded Waffles to dessert menu
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Wednesday, 28 October, 2026, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Baskin Robbins is expanding its presence in the indulgent dessert segment with its entry into the waffle category through a new range of New York Loaded Waffles. The launch marks a strategic extension of the brand’s portfolio beyond ice cream, tapping into the evolving demand for innovative dessert formats and premium indulgence. Featuring indulgent ingredients loaded in the waffle base, distinctive toppings and the option of ice cream pairings, the range reflects its focus on diversifying its offerings, creating new consumption occasions and strengthening its play in India’s evolving dessert market.
Moving beyond conventional waffle offerings, it stand out with their distinctive sandwich format, bringing together two waffle layers with indulgent fillings. The range features brownie, cheesecake and chocolate chip ingredients loaded in the waffle bases, complemented by rich spreads, sauces and crunchy toppings. Consumers can enjoy these layered creations on their own or pair them with Baskin Robbins ice creams for a more indulgent dessert experience.
The lineup features four distinct flavour combinations. The Blueberry ’N White Chocolate Waffle brings together velvety white chocolate spread, blueberry sauce and French biscuit flakes, with the option of pairing it with Blueberry Cheesecake Gelato. The Brownie ’N Nutella Choco Chip Waffle combines a brownie-loaded base with creamy Nutella and chocolate chips, with an ice cream pairing featuring Chocolate & Roasted Hazelnut Gelato. For those drawn to caramelised flavours and contrasting textures, the Cheesecake & Lotus Biscoff Crumble Waffle combines a cheesecake-loaded base with Lotus Biscoff spread and crunchy crumble, with the option of Biscoff Ice Cream. Rounding off the range, the Chocolate Overload Waffle features a chocolate chip-loaded base with gooey milk chocolate spread and chocolate chips, with an ice cream pairing featuring Bavarian Chocolate Ice Cream.
Mohit Khattar, CEO, Graviss Foods Pvt. Ltd., Baskin Robbins India, said, “At Baskin Robbins India, innovation is central to how we continue to delight consumers. The addition of New York Loaded Waffle sandwiches allows us to bring a fresh perspective to a familiar favourite. Our New York Loaded Waffles combine American flair and heritage with our understanding of Indian palates. They offer distinctive ways for consumers to enjoy their sweet treats and snacks. This launch reflects our continued focus on expanding our portfolio with exciting offerings that blend international taste, texture and choice.”
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