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Bhumi & Samiksha launch Backbay
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Monday, 11 August, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Acclaimed actor and sustainability advocate Bhumi Pednekar, along with her sister, lawyer-turned-entrepreneur Samiksha Pednekar, unveil Backbay a next-generation beverage brand that reimagines hydration for the modern Indian lifestyle. Rooted in wellness and shaped by conscious consumption, its debut offering is natural mineral water, bottled at source in the Himalayan foothills. Rich in naturally occurring minerals and electrolytes, it’s housed in sleek, planet-conscious cartons—designed as a bold, sustainable alternative to traditional PET packaging.
It is crafted for a new generation of mindful consumers who seek purpose, purity, and intentionality in their everyday choices. Originating as glacial melt, the water slowly filters through mineral-rich formations, absorbing naturally occurring magnesium, calcium, and potassium. It is drawn from a protected Himalayan reservoir and bottled in a women-led facility in Himachal Pradesh. It delivers clean, naturally alkaline mineral water designed to nourish both your body and your values.
“I’ve always been conscious of what I consume and how it impacts my health and the environment. When I looked at the bottled water space, it felt outdated and lacking in trust. Despite being the most essential beverage, water hasn’t seen meaningful innovation. Most options come in plastic, and the alternatives are either expensive or inaccessible. This made us rethink how water should be sourced, packaged, and experienced. That’s how Backbay began. Every choice we’ve made reflects our values of integrity, sustainability, and long-term impact. Backbay is not just a product. It is a cleaner, safer choice - one that prioritises people and the planet,” says Bhumi.
“Water is the most essential product we consume every day, yet ironically, it’s also the most overlooked. The category is flooded with vague claims, plastic pollution, and a lack of transparency. With Backbay, we saw a clear gap, to build a hydration brand rooted in integrity, design, and conscious sourcing. This wasn’t just a business opportunity; it was a chance to simplify choices in a cluttered space and bring clarity to something as fundamental as the water we drink,” added Samiksha.
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