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Britannia Treat Croissant, Havmor launch new ice cream sandwich
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Tuesday, 22 September, 2026, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Some indulgences are worth having twice. And when the soft, filled Britannia Treat Croissant meets the rich, chocolatey indulgence of Havmor Blockbuster, there is little reason to choose just one. The two favourites have come together to create the Croissant Blockbuster ice cream sandwich, a deliciously indulgent pairing that brings two distinct treats into one irresistible bite.
The collaboration takes the familiar croissant-and-ice-cream pairing a step further with the Croissant Blockbuster ice cream sandwich, bringing Britannia Treat Croissant and Havmor Blockbuster together in three combinations: Vanilla Croissant & Triple Choco, Mixed Fruit Croissant & Wild Berries, and Cocoa Croissant & Triple Chocolate. The soft, filled croissant meets the rich indulgence of Havmor Blockbuster, bringing contrasting textures and flavours together in one indulgent bite.
Shekhar Agarwal, GM - marketing, cakes, rusk and croissant, Britannia, said, “Consumers are always looking for new ways to enjoy their favourite treats, and this collaboration brings two favourites together and further elevates the experience. Britannia Treat Croissant and Havmor Blockbuster each bring their own distinct taste and appeal to the combination, creating a new way to enjoy them together. We are excited to democratise this experience for our consumers and see the pairing become part of consumers’ indulgent moments.”
Rishabh Verma, CMO - vice president marketing, Havmor Ice Cream, said, “Food is not just about taste; it is increasingly about discovery, experience and the excitement of trying something new. The viral croissant-ice cream trend is a great example of how consumers are turning simple food combinations into shareable moments. With Havmor Blockbuster and Britannia Treat coming together, we wanted to build on that excitement and create an indulgent experience that feels fresh, playful and distinctly relevant to consumer. This collaboration reflects our continued focus on creating innovative formats that make ice cream more experiential and give consumers new reasons to engage with the brand.”
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