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Cornitos unveiled Crusties with a flavourful celebration
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Wednesday, 26 March, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Cornitos, India’s leading snack brand, hosted a delightful evening at Taj Suraj Kund Resort & Spa to unveil the revamped Crusties range, bringing together zest, creativity, and mindfulness under one roof. The event celebrated its latest innovation, showcasing exciting flavours like Korean Chilli, Fiery Peri Peri, Sour Cream & Onion, along with indulgent options like Classic Cheese Balls and Honey Chilli Potato Balls.
The evening began with the lighting of the lamp by S P Agarwal, Vikram Agarwal, Manisha Agarwal, and Shobhit Agarwal, followed by the grand unveiling of the revamped Crusties, along with screening of the Korean chilli and Cheese balls film and key insights by the brand heads.
The new range was introduced to the growing demand for healthier yet flavourful snacks. The company revamped the product to offer trendy flavours while ensuring a baked, non-fried option for guilt-free indulgence. The idea behind the revamping stemmed from consumer feedback, where snack lovers expressed a desire for more adventurous flavours and a crunchier texture in a healthier format. With in-depth research by the R&D team and assessing gaps in the market, the company, along with its quality experts, focused on developing a snack that balances health and taste while redrafting flavours to match current trends, resulting in Korean Chilli, Fiery Peri Peri, and Sour Cream & Onion — popular choices among consumers.
Adding to the uniqueness, each pack now features a comic strip on the back, bringing an extra layer of entertainment, making snack time more enjoyable. It is a combination of bold flavours and superior corn-based recipe. It is more than just a snack; it is an invitation to an experience.
Agarwal said, “At Cornitos, our focus has always been on identifying evolving consumer preferences and adapting swiftly to meet those needs. The revamped Crusties range is a strategic move towards expanding our healthier snack offerings while ensuring we maintain the bold flavours that our customers love. Innovation and agility remain at the core of our business, and with Crusties, we aim to further strengthen our presence in the snacking category.”
Shobhit said, “We wanted to create a snack that blended bold flavours with a healthier crunch — something that satisfies cravings while aligning with modern snacking trends. Crusties is our way of offering a snack that is as exciting as it is wholesome.”
Manoj Singh, head of marketing at Cornitos, said, “This event is more than just a product launch; it’s about creating a space for networking with our associates in the industry and guests to experience our snacks firsthand. We wanted to build excitement around the revamped Crusties and give our audience a taste of the bold new flavours we’ve crafted.”
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