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Cream Stone enters premium packaged segment with ‘Tubz’ launch
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Wednesday, 16 April, 2025, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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 Cream Stone, a homegrown boutique ice cream brand known for pioneering the frozen stone concept in India, has announced the launch of its latest innovation – ‘Cream Stone Tubz’, a premium line of packaged ice creams designed to bring the brand’s signature indulgence into customers’ homes. With this strategic foray into the retail segment, the brand aims to redefine the take-home dessert experience for its growing base of loyal patrons.
Over the years, it has built a cult-like following, with crowd favourites such as ‘Nut Overload’ and ‘Willy Wonka’ becoming bestsellers. With Tubz, it takes the next logical step in its evolution—offering the same premium blends in a more convenient and accessible format. Each tub is crafted with care, backed by the brand’s global research and development capabilities and stringent quality controls.
Sheetal Patil, CEO of Cream Stone, said, “At Cream Stone, we have always believed in making ice cream an experience – rich, luxurious, and full of joy. With Tubz, we are bringing that same experience into homes. Whether it’s a celebration or a quiet moment of indulgence, these tubs promise happiness in every scoop. We are excited to begin this new journey from our hometown and look forward to making Tubz a household name across India. We are democratising luxury ice cream for families with Tubz. Our goal is to achieve a sizeable market share in Telugu states within a year before pan-India expansion. The launch establishes the brand’s entry into the premium packaged ice cream segment, with further expansion planned across Andhra Pradesh, Telangana and eventually into major metros and tier-II cities across India.”
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