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Evocus expands product portfolio, enters ready-to-drink market
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Friday, 25 July, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Evocus has unveiled Hydration IV Electrolytes Drink, a clean-label beverage offering fast-acting hydration solutions for a new generation of Indian consumers. The launch marks its entry into the fast-growing sports hydration segment. With this launch, the brand is targeting 4X growth in revenue this fiscal year, marking a major milestone in its mission to lead the premium hydration space.
As Indian consumers become increasingly wellness-focused, there is rising demand for functional products that deliver results without compromising on ingredient integrity. It responds to this need with a high-quality electrolyte formulation, sodium, potassium and chloride, essential for replenishing what the body loses through sweat, fatigue, or physical exertion.
Free from added sugar, caffeine, preservatives, and artificial colour, the drink offers a clean, non-caffeinated, low-calorie solution for performance and recovery.
Aakash Vaghela, founder & MD, Evocus, said, “The Indian consumer is waking up to the importance of hydration beyond thirst-quenching. As the wellness movement accelerates, there’s a massive white space in the market for clean, high-performance hydration solutions. Hydration IV is our bold step in that direction—functional, clean, and convenient. We believe this will be a game changer in how India consumes electrolytes.”
Sonam Pama, head of marketing, Evocus, said, “The launch of Hydration IV Electrolytes Drink reflects our understanding of today’s wellness-focused consumer who seeks functional yet convenient solutions. With its clean formulation and lifestyle-forward appeal, the product is designed to scale, provide instant gratification, and drive deeper penetration in the functional beverage market.”
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