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Fortune Soyabean Oil unveils monsoon special pack
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Friday, 25 July, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Fortune Soyabean Oil unveiled a monsoon special pack that turns the rainy season into a burst of flavour, fun, and imagination. Blending nostalgia with next-gen tech, the brand has introduced rain-reactive hoardings—this time alongside an all-new interactive experience powered by Augmented Reality (AR) and Artificial Intelligence (AI) right from the pack itself.
This limited-edition pouch pack features a unique QR code that unlocks a delightful experience. Consumers can scan the pack and create quirky, shareable images of their dream pakoda - be it a rocket, a flower, or something entirely unexpected.
It has also installed innovative rain-reactive hoardings across key locations in Delhi, Jaipur, and Lucknow. These eye-catching displays come alive when the raindrops begin to fall - clouds move aside to reveal a plate full of steaming hot pakodas on the billboard, perfectly capturing that magical monsoon craving.
Mukesh Mishra, joint president, sales & marketing, AWL Agri Business Ltd, said, “At Fortune, we believe in the joy of home-cooked food and understand the traditions and flavours of Indian households. The Monsoon season in India generally evokes a wide range of emotions and it is also synonymous with comfort food, family gathering and a cosy atmosphere. We aimed to tap into these emotions focusing on Soyabean Oil users in key markets where Fortune already enjoys a strong presence. By integrating AR and AI into our packaging, we’re not just offering product but an experience. It’s a fun and at the same time engaging way to connect with our audience and celebrate the monsoon season.”
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