Saturday, January 18, 2020


Gulabs forays into ready-to-cook category with launch of Rava Upma Mix
Saturday, 31 August, 2019, 08 : 00 AM [IST]
Our Bureau, Mumbai
Gulabs, the makers of tasty and delectable hand-crafted Indian snacks, marked their foray into ready-to-cook food category with the launch of their latest offering, Rava Upma Mix.

It serves as a very convenient and healthy instant meal which can be easily prepared by just stirring the mix in a boiling water. Made in pure ghee and filled with roasted cashews, spices and pulses, one can relish the upma in its true classic South Indian taste.

As with all Gulabs products, the mix does not contain any artificial preservatives, flavours and colours.

Commenting on the launch of Rava Upma Mix, Ruchika Gupta, chief marketing officer, Gulabs, said, “With the fast paced life, nuclear families, working women and changing lifestyle - consumers prefer to have quick meals - easy to make, yet delicious food.”

“Upma is a filling and simple meal, and we at Gulabs, have made this using ghee, instead of oil, which imparts it a rich and flavourful taste. Additionally, we have provided free malgapodi as a condiment along with the pack, which makes it a good combination,” Gupta said.

Rava Upma Mix is available at all leading food retail outlets such as Samsaara, Kejriwala Dry Fruits and Chocolates, Paris Gift House, Kabul. One can also order it online through, Amazon and Flipkart. Each 100g pack also includes free Malgapodi, and is priced at Rs 90.

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