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Haldiram's expands presence in Uttar Pradesh
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Saturday, 18 July, 2026, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Haldiram's has recently completed a landmark achievement in its expansion strategy across the country, with the inauguration of its latest outlet in Prayagraj, Uttar Pradesh. Located at WP Arena, Hot Stuff Chauraha, Lal Bahadur Shastri Marg, the new restaurant was inaugurated by Er. Harshvardhan Bajpayee, MLA, Prayagraj North, in the presence of customers, dignitaries, and members of the local community. The launch, in line with the brand’s ‘Acche Din Aa Rahe Hai!’ campaign, underscores its expansion through emerging markets beyond the metros, across the country.
Timelessly, Prayagraj has played a symbolic role in showcasing India's spiritual, cultural and intellectual legacy. Home to Triveni Sangam – where Ganga, Yamuna and the mythical Saraswati meet, the city is celebrated globally for its Kumbh Mela gatherings, welcoming millions of travellers, pilgrims, and scholars from across the world.
Designed ideally for families, large groups, and travellers seeking a cosy and upscale dining space, the new outlet presents its comprehensive range of its celebrated Indian sweets, namkeens, regional favourites, lipsmacking chaats, flavourful complete meals and contemporary beverages.
With the opening of the outlet in Prayagraj, it is echoing the brand’s vision to expand in potential emerging markets beyond the traditional metro cities. As it expands its presence across the country, its motto remains to conserve the tradition and quality that have long defined it as the country's most celebrated food brand for several years.
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