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Homefoil launches new campaign featuring Khan
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Friday, 14 August, 2026, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Homefoil has launched its latest campaign featuring brand ambassador Kareena Kapoor Khan. Produced by Dharma 2.0 and directed by filmmaker Punit Malhotra, the campaign comprises two television commercials that seek to redefine everyday food wrapping through premium, food-safe and innovative packaging solutions.
Built around relatable and humour-led storytelling, the campaign highlights its Golden Embossed Aluminium Foil and Golden 2-in-1 Paper & Aluminium Foil. The products are positioned around features including oil and moisture resistance, freshness retention and convenience, addressing the everyday challenge of carrying food while keeping it fresh.
The campaign goes beyond a conventional product-focused narrative, aiming to elevate food wrapping from an everyday commodity to a more premium, trusted and food-safe category. The films also emphasise the role of packaging in preserving food freshness and making food storage and transportation more convenient.
This marks their second collaboration, through the two films, the brand showcases its flagship innovations while highlighting practical food-wrapping needs faced by consumers in their daily lives.
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