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Kwality Wall's launches their global brand Twister in two summer flavours
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Friday, 28 March, 2025, 13 : 00 PM [IST]
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Our Bureau, Bengaluru
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With a legacy of spreading happiness for over 100 years, known for iconic ice creams and frozen desserts, Kwality Wall's has launched its new Twister brand in India. Popular for its unique three-layered stick design, it is an iconic brand from Unilever’s portfolio, continues to be a favourite summer refresher in over 25 countries.
Recognising the need for a refreshing treat during hot summer hours among Indians, it is introducing the new Twister in two variants. Mango: swirls of mango and creamy vanilla wrapped around a tangy strawberry core and Pineapple: swirls of creamy pineapple and sour lemon wrapped around a tangy strawberry core.
Twister is targeted at young Indians who are looking for a refresher with a difference! It is made with real fruit juice and three layers of zing; this fun stick offers a burst of flavours in every bite. Its unique shape is designed to delight young consumers with less than 65 calories per serving.
Adding to the enjoyment of the summer season, it is releasing a first-of-its-kind promotion in India, wherein consumers will get a chance to win from ‘30 Lakh Free Ice Candies’. This exciting offer can be redeemed at more than 1 lakh stores across India.
It has also recently launched a new multi-media campaign for Twister - bringing to life a refreshing Twister World for this summer. In addition, a fun and eye-catching consumer promotional film will be launched to excite consumers about the offer.
Toloy Tanridagli, head of ice cream business, HUL, said, “We are thrilled to bring one of our iconic global brands, Twister to India in two exciting and refreshing flavours. Refreshments are a huge category, over €6.6 billion and consumers are seeking new and exciting refreshments options during hot Indian summers. As a top-selling brand in the Unilever portfolio and a global favourite, our goal in India is to offer a delightful treat that resonates with young consumers and adds a fun twist to their summer. Our summer promotion will undoubtedly elevate the experience for Indians.”
Rahul Mathew, chief creative officer & executive director, DDB Mudra Group, said, “With Kwality Wall’s Twister, we wanted to capture the essence of refreshing indulgence and joy. The ad is a celebration of spontaneous fun—the kind that makes you forget everything else and just savour the moment. The swirling visuals and vibrant energy mirror the irresistible twist of flavours, making it an experience that’s as playful as it is delicious.”
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