Lay’s, dialled up the excitement of the nationwide cricket season with a joyful on-ground activation, at Cyber Hub in Gurugram. The brand unveiled ‘Virtual Meet & Click Experience’, a specially curated setup where cricket and cinema lovers could capture the ultimate photo moment with Mahendra Singh Dhoni and Ranbir Kapoor, the brand’s ambassadors, made an appearance through immersive, life-like digital avatars.
Saumya Rathor, marketing director, Lay’s, PepsiCo India, said, "There’s something truly special about coming together to celebrate the things we love — cricket, and of course, Lay’s. This season, we wanted to give fans a little magic with a chance to feel closer to their favourite celebrities and create memories that would last long after the match was over. Seeing the laughter, the energy, and the pure joy on everyone's faces has been amazing. Moments like these remind us why Lay’s will always be about more than just chips — it’s about sharing smiles, stories, and experiences that stay with you.”