Monday, May 21, 2018


Mahindra Agri launches Tromph insecticide to build crop care solutions
Tuesday, 05 September, 2017, 08 : 00 AM [IST]
Our Bureau, New Delhi
Mahindra Agri Solutions Limited (MASL), a wholly-owned subsidiary of Mahindra & Mahindra Ltd, has launched Tromph, an advanced insecticide, as part of its vision to build innovative crop care solutions for the farmer community. The molecule belongs to third-generation technology, and is a leading solution for key pests across the world. Tromph will be marketed and sold in India by MASL.

Haryana was the first state where the insecticide was launched. It will be followed by launches in other important markets in the west and south of India.

The unveiling ceremony in Karnal was attended by over 200 farmers, agricultural university and research and development (R&D) scientists and foreign delegates from Japan, who shared their experiences about the new insecticide and the advances in the agro-chemical sector.

Tromph has been developed to kill the insect pests that infect various crops such as rice, cotton, chillies, vegetables and fruits like mangoes. It will help farmers protect their crops from insects like the brown plant hopper, known to severely damage rice, and also from the sucking pest in cotton.

It is also effective against those pests which have grown resistant to other generic insecticides available in the market.

Ashok Sharma, president, agriculture sector, and managing director and chief executive officer, MASL, said, “We, at Mahindra Agri, have a vision of delivering farmtech prosperity.”

“We have been working towards providing a full range of solution to the farmers, including high-quality hybrid seeds, advanced agrichemical solutions, micro-irrigation and agri advisory through our Samriddhi centres,” he added.

“In line with this vision, we are committed to introduce world-class products for pests, diseases and nutrient management for most of the important crops that are grown in India,” Sharma said.

“We believe that in today’s age of Farming 3.0, such innovative products and solutions are essential to steer farmers towards higher productivity levels which will eventually lead to better incomes and rural prosperity,” he added.

“Tromph is a leading example of one such innovative product,” said Sharma, adding, “Not only is it effective for crop care and protection, but it is also bio-degradable, which makes it highly suitable for the environment.”

Tromph is currently being retailed in all the leading rice and cotton markets in the country. However, the awareness campaign for the product stewardship and technology began earlier. Farmers can enquire about the product, either at the nearby Samriddhi centres or at Mahindra authorised dealers and distributors, or call the helpline.
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