|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Mars launches Celebrations chocolate gifting range in India
|
|
Saturday, 31 October, 2026, 12 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
Mars has announced the launch of Celebrations in India, bringing the iconic selection of well-loved chocolate brands to Indian consumers this Diwali for gifting. It enters India’s assorted chocolate gift-pack segment, offering a premium and shareable gifting experience built around globally loved favourites.
First launched in 1997, Celebrations is now enjoyed around the world, and packed with care in its signature festive gold and red packaging, bringing together miniature versions of some of Mars’ globally loved chocolate bars in a format made for sharing. In India, it arrives as a premium gifting experience, featuring bite-sized miniatures of four globally loved favourites, Snickers, Galaxy, Bounty and Twix, elegantly presented in gift-ready boxes that make every celebration more memorable.
The launch comes at a time when chocolates are becoming an increasingly integral part of India's festive celebrations. As consumers seek more premium, convenient and shareable gifting options, chocolate gift packs are emerging as a preferred gifting choice, particularly among younger consumers. Sales of chocolate gifting packs have seen strong year-on-year growth, reflecting a broader shift towards modern gifting experiences. It is designed to meet this evolving consumer preference by bringing together globally loved chocolate favourites in a format created for gifting and sharing.
Arijit Sengupta, growth director, Mars snacking, said, "Diwali is a festival that brings people together and celebrates the joy of sharing meaningful moments with loved ones. While traditional gifting has always been an integral part of the season, consumers are increasingly looking for gifts that are both thoughtful and universally loved. With Celebrations, Mars is bringing together four of the world's most-loved chocolate brands, Snickers, Galaxy, Bounty, and Twix, in one beautifully curated gift pack designed to elevate festive gifting. The idea is simple: gift your favourites, their favourites. While Diwali marks the beginning of this journey, Celebrations is designed for every occasion worth celebrating, from Rakhi and Christmas to Valentine's Day and countless everyday moments of connection."
|
|
|
|
|
|
|
|
|
|