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Modi Illva expands Artic Vodka portfolio
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Saturday, 26 September, 2026, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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Modi Illva India has expanded its Artic Vodka portfolio with three new variants — Minty Jamun Blast, Berry Blast and Green Apple Blast — along with a refreshed brand identity and packaging. The new variants have been launched in Goa, Delhi and Uttar Pradesh, with launches in Haryana, Chandigarh and other markets planned shortly.
The portfolio expansion comes as consumers increasingly seek premium, flavour-led spirits and more experiential drinking options. With flavoured vodka gaining traction within the premium spirits segment, the company said the new variants are aimed at catering to growing consumer interest in experimentation, variety and premiumisation.
The new offerings broaden Artic Vodka’s flavour portfolio while reinforcing its contemporary positioning in the premium vodka category. The brand has also introduced redesigned packaging, with each variant drawing inspiration from iconic Italian destinations and featuring distinctive illustrations and colour palettes.
The refreshed identity takes inspiration from Venice, Lake Como and Tuscany, with the flavours presented in specially designed canisters. According to the company, the new packaging combines premium aesthetics with visual storytelling, creating a cohesive portfolio while enhancing the brand’s shelf presence.
Abhishek Modi, managing director, Modi Illva India Pvt. Ltd., said, “The premium spirits landscape in India is evolving rapidly, and flavour innovation is emerging as one of the defining trends shaping consumer preferences. Consumers are looking beyond conventional offerings and are increasingly seeking greater variety, experimentation and more personalised drinking experiences.”
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