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Mogu Mogu expands portfolio to snacking category
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Monday, 27 July, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Mogu Mogu is expanding beyond a single-product beverage brand into the snacking category. Having launched candy earlier this year, the brand is gearing up to launch the much-awaited iced tea, marking a landmark step in its India growth story.
Both these products build on its proven success across international markets, where the brand has already diversified well beyond its flagship drink. This India rollout reflects the strong consumer affinity the brand has earned locally, and reinforces India's position as one of its fastest-growing markets globally.
Candy offers a better-for-you alternative to conventional confectionery, as sugar-free, enriched with Vitamin C, and infused with sorbitol for a refreshing cooling effect. It comes in flavours of Lychee, Peach, Mango, and Strawberry. True to the brand's playful spirit, each candy is shaped like the mascot, packaged in a design inspired by the brand's iconic bottle.
Iced tea unveils a first-of-its-kind innovation to the ready-to-drink tea category, pairing fruit tea with its signature nata de coco, in Lemon and Peach, it delivers the brand's iconic "sip and chew" experience with an unexpected Asian-inspired twist.
Vikash Singhal, founder & director, Sunbeam Mercantile Ventures, said, "Mogu Mogu has always been about a refreshing, fun drink with a unique texture. With the launch of the candy and iced tea, we're extending that same signature taste and feeling of nata de coco into categories that people enjoy every day. As we expand across 300+ cities, with a strong push into Tier II and Tier III markets, these launches mark a defining step in building Mogu Mogu into a multi-category brand in India. We're especially encouraged that over 60 percent of consumers who experience our in-store activations return as repeat buyers - a strong signal for Mogu Mogu's long-term growth in India."
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