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Mother Dairy forays into protein-rich offerings with all new portfolio
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Friday, 28 March, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Mother Dairy, India’s leading milk and milk products major, announced its foray into protein centred offerings with the launch of its all new ‘Pro’ range of products – starting with Promilk, a one-of-its-kind high-protein milk. The company’s new foray stems from its deep understanding of consumers, with a focus on offering protein-rich products that easily fit in the daily routines, taste right, and do not require any behaviour change. The range will gradually be strengthened with a diverse range of protein-rich daily dairy staples including paneer and curd (pouch & set curd).
Manish Bandlish, managing director, Mother Dairy, said, "In today’s fast-paced world, maintaining a well-balanced diet is more vital than ever, with protein serving as a cornerstone of overall health. However, studies indicate that 70-80% of Indians do not meet their daily protein requirements, despite protein being available in varied forms and formats. In fact, for many, increasing protein intake often requires the effort of adopting new habits or behaviours. At Mother Dairy, we embraced this challenge by designing a Pro range of products for everyday solution that seamlessly fits into one’s routine without requiring any behavioural changes. This launch marks a significant step for us towards democratising protein consumption and fostering a healthier future for all.”
The newly introduced poly pack milk variant under the Pro range is specially developed for daily consumption by all age groups, offering 30% more protein and meeting a significant portion of their daily protein needs. Mother Dairy Promilk effortlessly integrates into daily routines, boosting protein intake without altering habits.
Bandlish added, “As we strive to strengthen our protein-based portfolio, we will soon be introducing a diverse range of protein-rich dairy products, including paneer, curd, and more, for the consumers.”
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